JAG is an Australian women's and men's clothing brand sold throughout Australia. AG was founded in 1972.

Following the jeans boom of the '70s, JAG was the first Australia Jeans brand to launch in the US market in 1978. JAG developed a star-studded following including Mick Jaggar, Jackie Onassis, Steve McQueen and Frank Sinatra.

In 2001 the Colorado Group purchased JAG and relaunched the brand. They offer everyday jeans designed with unbelievable softness and just the right amount of stretch.
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